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Hyundai Motor Company
Innocean Worldwide Europe GmbH
Milan Design Week
Milan, Italy
13.04. – 19.04.2015


The second part of ‘Sculpture in Motion’ project was unveiled at the opening of 2015 Milan Design Week, demonstrating Hyundai Motor’s commitment to sharing and fostering design philosophy in all its forms. This collaborative art work of Reuben Margolin and Hyundai Motor Design Center, celebrates the beauty of continuous movement of the ‘living form’; how the way ‘movement of motion’ takes ‘tangible’ form while still retaining its natural energy and movement.

The art work gives expression to the vitality, harmonious unity of interconnectivity of the natural world reflecting Hyundai Motor’s unique design philosophy, ‘Fluidic Sculpture’, where the design process is always adaptive, flowing and inspired by nature. Moving beyond its first project, ‘Sculpture in Motion’, where 12,000 translucent spheres acted collectively as a screen occupying 1,000 square meters, the second part of ‘Sculpture in Motion’ adds breath of life; Hyundai’s design philosophy is reinterpreted in natural flow and energy.

About Helio Curve

Helio Curve recreates the movement of an ocean wave by suspending 400 open-celled tongue-and-groove wooden blocks within a five-meter cube, each block linked by string to an electrically-powered metal drive. The individual blocks appear to be connected to form a wave over 3m high, which ebbs and flows in a continuous rhythms of ‘living motion’ that never repeats, highlighting the variability and harmonious flow of organic movement – and celebrating movement itself as an art form. With an exclusively designed lighting, casts a huge fluidic shadow, enhancing the experience even further. This complicated and beautiful kinetic art work was carefully designed by Reuben Margolin under complex mathematical design.