Key facts

Client :
Agency :
Show :
Show location :
Show date :
Project size :

Hyundai Motor Company
Innocean Worldwide Europe GmbH
IAA Frankfurt 2015
Frankfurt a.M., Germany
15.09. – 27.09.2015


In September 2015 Hyundai Motor Company introduced its new motor show booth at Frankfurt International Motor Show. The new booth which will be continually adapted to worldwide motor shows, features a simplified modern design with diagonal and straight lines to present a consistent Hyundai brand experience to visitors.

The entire booth encapsulates Hyundai Motor’s brand direction ‘Modern Premium’ and its recent showroom identity delivering a caring and premium environment.
At a glance, diagonal and straight lines characterize the LED screen as well as lounge features and floors. In addition, the booth space including furniture and lights offer visitors a comfortable and caring experience consistent with Hyundai showrooms.