Key facts
Client :
Agency :
Launch Show :
Show location :
Show date :
Project size :
Hyundai Motor Company
Innocean Worldwide Europe GmbH
Geneva Motor Show
Geneva, Switzerland
03.03 – 15.03.2015
1.600m²
Description
For Geneva Motor Show, and the 2nd tournament year of Hyundai Motor Sport in the World Rally Championship be got briefed to develop a crowed pulling attraction by using state-of-the-art technology. Together with HERREN DER SCHÖPFUNG, we developed the world’s first virtual 4D Co-Driver simulation that combines video, audio and motion data in a realistic driving experience.
For the first time, a motion platform was intelligently connected to Oculus Rift glasses allowing fans to take the passenger seat of a real WRC i20 rallye car to experience a race live from the cockpit. The innovative combination of technologies lets people feel the gravitational forces of every curve while seeing the real 360° video of a race through the Oculus Rift.