Hyundai Geneva International Motor Show 2016

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Key facts

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Description

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The newly develop Global Motor Show booth design was transformed for Geneva International Motor Show to showcase the launch of the 3 Hyundai IONIQ Models, introducing the new sub-Brand of Hyundai in its own appearance. Splitting and shifting the Main LED’s created a layered appearance. The Genesis Brand, now independent, received also in updated in its appearance. Now in black, glossy surfaces combined with copper elements and high quality features and furniture. One further highlight was the worlds first T-OLED exhibit, developed together with Herren der Schöpfung. We combined 3 layers of screens with a scaled moveable acrylic model to explain the IONIQ and its 3 powertrains.

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Hyundai Pariser Motor Show 2016

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Key facts

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Description

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The Hyundai New Generation i30 and RN 30 concept were the highlights from Paris Motor Show 2016. The booth was separated into 5 zones: raised Highlight Zone for lunching the New Generation i30 and RN 30, IONIQ Zone, N-Brand Zone, Genesis and Fleet.
The Genesis Area was once again revised. Now in black matt materials, with premium black parquet flooring and copper features. This luxury room was the perfect stage to host the Genesis New York Concept. The IONIQ zone featured again the T-OLED exhibit, IONIQ story wall.
The main LED was divided in 3 pieces aligned to each zone. Depending on contend we used them as one big piece, telling one story. For unveiling the cars during the press conference we installed a kinetic LED on the far right are, to drive all 4 cars out.

• Project Management