Key facts
Client:
Agency:
Show:
Location:
Show date:
Project size:
Hyundai Motor Company
Innocean Worldwide Europe GmbH
Geneva Motor Show 2015
Geneva, Switzerland
03.03 – 21.03.2015
1.600m²
Description
Geneva 2015 was the last time this global booth design was executed. For the final edition not only the main LED was connected to the low-res LED, called Brilliant wall, we installed LED’s in the stage steps and made them interactive reacting to the visitors entering the stage, and installed ambient light washers to colour the white floor surface consistent to the Video contend.
The Hero of that Show was the All New Hyundai Tucson featuring a fuel efficiency zone. For the i20 coupe promotion we developed a digital activation with photo box. The N Zone became more popular and was equipped with the brand new WRC 4D Simulator, a Brand Merchandise showcase and some Samsung VR 360° experiences. We also created a Genesis Lounge, staging the car in appropriate frame.