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Balluff GmbH
Expotechnik Group
HM 2014
Hannover, Germany
07.04 – 11.04.2014


At the Hannover Messe 2014 Balluff presented their new classic-modern booth. This new modular booth concept, with clear, bold lines offers a new brand image for the leading sensor technology Specialist and provider for industrial automation. The concept and realization was done by Expotechnik. The Hannover Messe project is the start of a 3 year contract with around 12 shows per year. The booth concept is therefore modular, reusable and scalable from 40 to 350m².

The generous, timeless architecture with wide open spaces contrast the multiplicity on small-sized, innovative exhibits from Balluff. The nearly freestanding roof receives its conciseness through the lamellas, developed exclusive for Balluff. Separating walls out of imi-Beton panels support the Brand architecture.